A bad experience using your app will most likely result in deletion. However, apps and websites with exceptional user experience can charge a premium for usage. An expert outsourcing company with an extensive in-house testing lab is always going to give you the best combination of expertise, flexibility, and scalability. However, if you are looking for a self-starter option, here is a list of the best in no particular order.
Having a pleasing UX will catch the user’s interest more. But arriving at a website that is not working well will leave the impression that the business does not care and loses a chance for possible future engagements. Because of the importance of UX, there has been a lot of emerging tools for individuals that cater to UX improvements.
Ok, so this first one may not be quite what you were expecting, but it is the best tool/resource you can get. A dedicated, experienced team of testing specialist able to return every testing scenario you need on a vast array of decices, at a fraction of the time and cost it would take to build your team.
User Testing gives you the option to run user experience tests yourself or be assisted by the in-house team. Recruit your target audience and conduct remote testing. This service works for websites, apps, prototypes and finished products.
UXPin allows you to design your application from start to finish and enables you to record user behavior. You can listen to their comments via voice call, see their facial reaction as they navigate through your design and allow you to monitor their clicks. Also, UXPin also provides a usability testing kit which contains templates, test reports, scripts, consent forms and more.
With the use of a heat map software, you can have an insight of what people are doing on your website. Their heat map identifies what is mostly being clicked by the user and the source they were referred. Also, one of their feature tools is the scroll map that shows how far visitors scroll down a page before completely abandoning it. Additional features here include providing the numbers of clicks on each item of your website.
What Users Do is an online research platform that tests different assets from your website, prototypes, and app. What Users Do allows you to set tasks you want your users to perform, select possible test users and receive videos of their reaction during the testing session.
This tool offers comprehensive user experience packages. It has customizable feedback widgets you can place on your website, where users can select a particular element on your website and give visual and critical comments, click heat maps and exit surveys.
Optimizely is just like User Testing, which makes user research easier. But this application only focuses on A/B testing. It allows you to experiment freely and compare user data of two different versions of your product.
This iOS testing suite captures user data in a variety of ways. As well as detailing every tap and swipe, this product records the user's facial expressions via the iPhone camera, and anything they may mutter during the process with the inbuilt microphone. A great, comprehensive overview of your subject, highlighting the areas where they may struggle with in the moment reactions.